Hey, I’m Sarah.

A content creator specialising in food & product styling, photography videography and recipe development.

Some of the brands i’ve worked with Ceres Organics, Dose & Co, Raglan Food Co, Whanaukai, Pics Peanut Butter, The Vegan Treatory, Regal King Salmon, FSL Foods, The Midnight Baker, Abes Bagels, The Lader Project, Storm & India, Plant Projects, Hunter Gatherer, Salasai for NZFW, Loving Earth, Forty Thieves, Venerdi Bread, GoodFor, Harraways, Nibblish, The Wild Fermentary, Roam, Canon and more!

I love all things creative. Photography, for me, is that kind of passion that makes time pass without even noticing, whether it’s playing with light, or adding layers to my scenes. I’m a visual communicator and have never been one for a lot of words. I truely believe in the power of beautiful imagery and letting the image speak for itself. 

I graduated with a Bachelor of Design in Spatial Design and worked as an architectural designer for 5 years. I’ve always had my freelance photography on the side and mainly captured weddings, engagements, corporate events and my own adventures. 

My food styling and photography journey originally started out as a fun side project, and was an instagram blog named “thesaarahproject”. It was a creative outlet for my recipe creations and my own journey of exploring food (and still is!). Through this project I found a new love and happy place for content creating, food, styling, recipe writing and taking photos. 

Since June 2019, I have had the absolute pleasure of calling this dream my full time job. I feel so grateful for the brands and on-going clients that trust me to capture their products and food.

Here’s to many more creations!

— SARAH HENDERSON

 
cookies are the best

“Chocolate chip cookies straight out of the oven are one of my favourite things to photograph!”

— Client Testimonials —

  • YESHE DAWA

    Founder of The Midnight Baker

    “We absolutely love working with Sarah. She understands our brand aesthetic perfectly and translates that into unfailingly beautiful images every single shoot. She works in a timely, professional manner, both during shoot and with regards to getting images back to us. We can't recommend her highly enough.”

  • MIDLAND APIARIES | PURITI & MOUNT SOMERS

    Sales and Marketing Coordinator - Sophie Green

    “Sarah has been a delight to work with, her vision and attention to detail has been absolutely outstanding and we have received the most amazing content. No project is too big or small for Sarah and she has been able to bring our ideas to life. I would highly recommend Sarah for your next project.”

  • THE VEGAN TREATORY | VEGANUT

    Founder

    “I use Sarah for all of my food and product photography and she always does such an incredible job. Whether I have an idea in mind that I want her to bring to life, or I leave her to get creative with her own ideas, she always delivers such beautiful, professional work that makes me excited to share my products. She has also been lovely to communicate with on every project and I would recommend her to everyone.”